Tourism Internal Assessment
Name:Roshea R. Masters School:St.Hugh’s High School Territory: Jamaica Candidate #: Centre #: Year Year of !amination: "
%$Acknowledgement
Table of Contents
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Executive Summary
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Jamaica &nion of Tra'ellers (ssociation )J&T(* tours is a 'ery +o+ular trans+ortation ser'ice ,hich +ro'ides a ,ide range of trans+ort modes such as cars- mini'ans- limousines and also trucs to locals as ,ell as international clients. The organi/ation is located at 01 2ady Musgra'e Road- 3ingston 4ut other 4ranches are located island ,ide such as in Montego 5ay6almouth- 7chio Rios- 8ortland and also Manch ester. 9t ,as esta4lished in $1; and is o,ned and o+erated 4y an association of mem4er organi/ations. The Mission Statement of J&T( is < Everything Transportation,= this means that they +ro'ide all ty+es of trans+ortation. J&T( aims to +ro'ide e!cellent trans+ortation ser'ices island ,ide. The +hysical en'ironment of the 4usiness coe!ists +ositi'ely ,ithin the en'ironment and does not necessarily degrade the air,ater systems or other natural systems. The organi/ation has made lins ,ith the 'ents and Conferences sector o'er the years. 9t is the researcher’s intention to highlight the strategies that may 4e em+loyed to deal ,ith issues related to sustaina4ility as ,ell as to +ro'ide recommendations for dealing ,ith such issues.
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Description/Profile of te !usiness J&T(- located at 01 2ady Musgra'e Road in the ur4an area of 3ingston Jamaicasurrounded 4y other 4usiness +laces and com+le!es- is o,ned 4y an association made u+ of o'er ; mem4er organi/ations. The 3ingston 4ranch of the 4usiness currently em+loys 1 staff mem4ers ,hich includes $ secretary- $ treasurer- $ secretary- $ com+any secretary- ; accountants and ; +ersons in the sales de+artment. The 4usiness offers a range of trans+ort to clients to tae them around the island. The clients ,ho mainly u tili/e the ser'ices are 4oth local and internationals seeing trans+ort from +lace to +lace. Clients ,ho use J&T( ser'ices include organi/ations and com+anies- churches and also schools for tri+s. The organi/ation assists the mem4ers of the community 4y +ro'iding >o4s for them. The organi/ation em+loys 4oth locals and international +eo+le to ,or ,ith them- international +eo+le are hired mainly 4ecause of the language 4arrier ,hich may arise ,hen dealing ,ith international clients. Tell ho, they +ractice sustaina4ility.
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"etodology 9n order to carry out this research- 'arious methods of data collection ,ere used. These methods included o4ser'ation and an inter'ie,. 9nter'ie, is the 'er4al con'ersation 4et,een t,o +eo+le ,ith the o4>ecti'e of collecting rele'ant information for the +ur+ose of research. The reason the researcher chose to use inter'ie, as a data?gathering tool is due to the fact that it +ro'ides a more hands on feel than @uestionnaire 4ecause you can see the +erson’s face ,hen they’re res+onding. (d'antages of using inter'ie,s include- 9n de+th analysis- through +laned inter'ie,s detailed information can 4e collected ,hich ena4les +ro+er analysis of a +ro4lem. (lso- 9t is time sa'ing- 9nter'ie, can hel+ to sa'e time to select the 4est suita4le candidate. Aithin a 'ery short time communication can 4e accom+lished ,ith the inter'ie,. ( tele+hone inter'ie, ,as conducted ,ith the +resident of the organi/ation along ,ith a face?to?face inter'ie,. The term o4ser'ation can 4e defined as the action or +rocess of closely o4ser'ing or monitoring something or someone. The o4ser'ation at the organi/ation ,as carried ou t o'er a one?day +eriod- ,hich ,as the day the inter'ie, ,as carried out. This method ,as chosen to use as a data collection method 4ecause of the fact that more honest res+onses can 4e recei'ed ,hen a +erson does not no, that they are 4eing o4ser'ed. (d'antages of using o4ser'ation include the fact that Bata collected is 'ery accurate in nature and also 'ery relia4le- also o4ser'ation Hel+s in understanding 'er4al res+onses more efficiently. 7ne limitation in using the tele+hone inter'ie, method ,as the fact that the res+ondent ,as s+eaing too fast and the researcher ,as not a4le to fully understand ,hat ,as 4eing said and also the researcher ,as not a4le to record all the information.
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The researcher also encountered o'erall +ro4lems in carrying out the research. These +ro4lems included the fact that the researcher did not get to 'isit the site on the set date as a result of the e!aminations ,hich too +lace in January. (lso- another +ro4lem encountered in carrying out the research ,as the "$% eneral lection ,hich caused the +resident of the organi/ation to 4e 'ery 4usy due to the fact that the organi/ation ,ere 4usy +ro'iding 'ehicles so there ,as no mem4er of the organi/ation readily a' aila4le to s+ea to and conduct the inter'ie, ,ith.
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#dentification and description of inter$sectoral linkages The term linage refers to the usage of other sectors at the destination- ,hich stimulates the economy as a ,hole and creates synergy effects 4et,een different sectors of the economy. 7'er the years J&T( has managed to form linages ,ith 'arious sectors such as the 6ood and 5e'erage sector- 'ents and Conferences sector and also The (ttractions sector. (s it relates to the 6ood and 5e'erage sector- tour o+erators often times trans+ort locals and 'isitors to local eateries for e!am+le- loria’s- a famous sea food restaurant located at 8ort Royal- is a famous recommendation ,hen 'isitors as for a nice +lace to get sea food. (s mentioned- J&T( also maes lins ,ith the 'ents and Conferences sector. The most recent lin ,ith this sector occurred ,hen J&T( ,as ased to +ro'ide D0 'ehicles for the 6e4ruary "D- "$% eneral lections. J&T( also caters for school field tri+s- church tri+s and funerals as ,ell as go'ernment conferences- ,here the y +ro'ide shuttle ser'ices to and from these e'ents. J&T( tours is one of the island’s +remiere trans+ort o+erators that +ro'ides relia4le trans+ort ser'ices to all. (s it relates to J&T(’s lin ,ith the attraction sector- J&T( +ro'ides comforta4le- efficient ser'ices to 4oth locals and 'isitors to the island’s to+ attractions such as Mystic Mountains- Bunn’s Ri'er 6alls- Chua (d'enture 8ar and others. The reason the (ttractions sector lins ,ith J&T( is due to the fact that they are a4le to +ro'ide strong 'ehicles,hich can ,ithstand all ty+es of terrains. 2inages are im+ortant 4ecause they insert reason.
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Assessment of environmental and social impacts created by te business
Not only does J&T( 4enefit communities 4y +ro'iding em+loyment for the mem4ers- 4ut also- im+acts socially and en'ironmentally. Social im+acts are created 4y J&T( in the form of s+onsorshi+s and gi'ing 4ac to communities and its +eo+le. Recently J&T( s+onsored a ,edding free of cost and 4eing the official trans+ort for that ,edding. They also s+onsor schools and +ro'ide official trans+ort for their field tri+s. J&T( has 4een hel+ingchildren in a ma>or ,ay 4y +utting on school id’s +romotions ,hen it is 4ac to school time ,here they gi'e children free school items. (s it relates to the en'ironmental im+acts- J&T( uses the recommended oil to fuel all 'ehicles- diesel- ,hich is said to 4e 4etter for the en'ironment. (lso- in order to ee+ +eo+le from littering the en'ironment- signs are +laced on 4uses and other 'ehicles instructing +eo+le of ho, to +ro+erly dis+ose of their gar4age. (lso the com+any ensures that cans are attached to all 'ehicles to +romote +ro+er gar4age dis+osal.
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%ecommendations (fter careful o4ser'ation- the researcher ,ould lie to mae a fe, recommendations as it relates to fi!ing the +ro4lem. 7ne recommendation the researcher ,ould lie to mae is that the organi/ation starts to recycle.
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Conclusion 9n conclusion-
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!ibliograpy
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