INTRODUCTION TO STARBUCKS
Starbucks Corporation is an American global
coffee company and coffeehouse chain based chain based in Seattle,, Washington Seattle Washington.. Starbucks is the largest coffeehouse company coffeehouse company in the world, with 23,18 stores in !" countries, including 12,#3 in the $nited States, 1,8# in %hina, 1,&&' in %anada, 1,'88 in (apan and #2 in the $nited )ingdom. Starbucks locations ser*e hot and cold be*erages, whole+bean coffee, microground instant coffee, full+ leaf teas, pastries, and snacks. ost stores also sell pre+packaged food items, hot and cold sandwiches, and items such as mugs and tumblers tumblers.. Starbucks -*enings locations also offer a *ariety of beers, wines, and appetiers after "pm./hrough the Starbucks -ntertainment di*ision and 0ear usic brand, the company also markets books, music, and film. any of the companys products are seasonal or specific to the locality of the store. Starbucks+brand ice cream and coffee are also offered at grocery stores. stores. rom Starbucks founding in 1#1 as a Seattle coffee bean roaster bean roaster and retailer, the company has epanded rapidly. Since 1#8, Starbucks has opened on a*erage two new stores e*ery day. 48Starbucks had been profitable as a local l ocal company in Seattle in the early 1#8's but lost money on its late 1#8's epansion into the idwest and 5ritish %olumbia.. 6ts fortunes did not re*erse until the fiscal %olumbia year of 1#8#+1##', when it registered a small profit
of 7812,'''. 5y the time it epanded into %alifornia in 1##1 it had become trendy. trendy. /he first store outside the $nited States or %anada opened in /okyo in 1##!, and o*erseas stores now constitute almost one third of Starbucks stores. /he company planned to open a net of #'' new stores outside of the $nited States in 2''#, but has announced 3'' store closures in the $nited States since 2''8.
TIMELINE FOR STARBUCKS STARBUCKS S/A5$%)S %9-- , /-A A:; 1971 – S/A5$%)S S<6%- S/9- =%9-- 5-A: 9AS/6:> ? 9<-:-; 6: S-A//@-S <6)- <@A%- A)-/.
1982 – 1982 – 09WA; S%0$@/B S%0$@/B (96:-; (96:- ; S/A5$%)S S/A5$%)S . S%0$@/B -S/A5@6S0-; 66 1986 – 1986 – 09WA; S%0$@/B >69:A@- %9-- %9
1987 D 66 >69:A@- A%E$6-; A%E$6-; S/A S/A5$%)S 5$%)S A:; %0A:>-; /0/0- :A- 6:/9 STARBUCKS CORPORATION .
19921992- S/A5$%)S ;-%-/66-; /0- $:69: A:; A;- 6<9 1995 – 1995 – S/A5$%)S %9-6:/-:A/69:A@ 9<-:S 6: (AA: S-@@6:> 59//@-; A<<$%%6:9 . 1999 – S/A5$%)S A%E$6-; /AB9 /-A 2000 – A%E$6-; 0-A $S6% $S6% , A SA: A:%6S%9 5AS-; %9
2005 – 6:/9;$%-; S/A5$%)S %9-@6E$$- , A%E$6-S -/09S WA@- .
CORPORATES VALUES AND BUSINES PRINCIPLES -
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6SS69: 6SS69: S/A/--:/S S/A/--:/S COMPANY COMPANY MISSION MISSION STATEMENT STATEMENT : G-S/A5@6S0 S/A5$%)S AS /0- <-6- <$F-C9 9 /0- 6:-S/ %9-- 6: /0W9@; W06@- A6:/A:6:> 9$ $:%9<96S6:> <6:%6<@-S .