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Social media basically means any human communication or sharing information on internet that occurs through the medium of computer, tablet or mobile. There are numerous websites and apps that make it possible. Social media is now becoming one of the
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Implementation plan Relevant marketing objectives and goals
Plan Activity, including description, rationale and relevant policy
Timeframe
Resources
Responsible
Social Media Strategy: Invest in some sponsored campaigns through Facebook Ads and Instagram Ads to reach out more people, such as friends of regular customers. Be more active on social media and post more often, so they can increase both number of followers/likes and the Ads views and hence the probability of expands regular customers. Campaign period is restricted due to marketing budget.
- 90 days
- 1 computer
- Marketing Manager
- from 24/7/17 to 22/10/17
- Internet - $ 900,00 for the sponsored Ads
Activity, including description, rationale and relevant policy
Timeframe
Resources
Responsible
Advertising on local magazines: advertising on local magazines that are published and distributed on Eastern suburbs area su ch as “Brag Magazine” (weekly) and “The Beast” (monthly). Both are distributed for free on Eastern suburbs and have a significant number of readers. Also, includes a brief interview to present the Cafe Brazil’s sp ecialties and a quick review on their gastronomic section in one of the editions advertised. Campaign period is restricted due to marketing budget.
- 90 days
- $ 500,00
- Marketing Manager
- from 24/7/17 to 22/10/17
Monitoring success of convergent marketing activities Objective
How measured
-
Increase Market Share
Cafe Brazil’s total revenue divided by Industry’s total market sales (This information can be reached through “Cafe Owners & Baristas Association of Australia” – COBAA)
-
Increase Sales
Compare number of sales made during the campaigns vs number of sales made 90 days before the campaigns
When measured/by whom?
-
Measured at the end of the campaigns (on 23/10/17) by Cafe Brazil’s owner and Marketing Manager
- Measured at the end of the campaigns (on 23/10/17) by Cafe Brazil’s owner and Marketing Manager
